Youtube: Viacom is secretly uploading their videos

YouTube, LLCImage via Wikipedia
Youtube bites back at Viacom with this civil yet very obviously pissed blogpost. What's interesting is that Youtube is accusing Viacom of the following:
  1. hiring 18 different marketing agencies to upload vids to Youtube
  2. creating accounts with phony email addresses
  3. uploading their videos and "roughing" them up to look like it was illegally uploaded
Wow, I'd like to see these "roughed" up videos for myself if YT will allow it so.

They also mentioned that after Viacom demanded the vids be taken down, then they turned around and ask them to be set up again.

If this is all true why is Viacom doing this? Is this for marketing and promotional purposes? Do they just want to throttle Youtube for the heck of it? According to the post, it's the former:
Executives as high up as the president of Comedy Central and the head of MTV Networks felt "very strongly" that clips from shows like The Daily Show and The Colbert Report should remain on YouTube.
Is Viacom biting the hand that feeds or are they the real victim in this case?

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