The New vs.

Google just made 's life a little harder with the inclusion of stats to their URL shortener.
There are many shorteners out there with great features, so some people may wonder whether the world really needs yet another. As we said late last year, we built with a focus on quality. With, every time you shorten a URL, you know it will work, it will work fast, and it will keep working. You also know that when you click a shortened URL, you’re protected against malware, phishing and spam using the same industry-leading technology we use in search and other products. Since our initial release, we’ve continued to invest in the core quality of the service:
  • Stability: We’ve had near 100% uptime since our initial launch, and we’ve worked behind the scenes to make even stabler and more robust.
  • Security: We’ve added automatic spam detection based on the same type of filtering technology we use in Gmail.
  • Speed: We’ve more than doubled our speed in just over nine months.
It's all good and all but it still lacks some things that and (yes, it's also powered) has:
  • Usability in any Browser: For example: in order to use you only need to type "" in front of the "http://" of the url and you're all set to go! No need for extensions nor bookmarks, therefore you can use it in ANY browser (you need to type "" in Google Chrome and Chromium though).
  • Ease in Sharing: You can share straight to any of the major social networking sites from
  • Shorter Characters: beats the two as it only has 4 characters and therefore is better with the 140 character limit in Twitter.
Although I've been a fan for the last few months, i'll give a try.
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